About Us

ELSE Lingerie has earned a worldwide reputation for creating timeless, luxurious lingerie that harmonizes form and function – aesthetics and comfort to allow the modern woman to look and feel beautiful at once. Employing modern technique and only the finest fabrics and lace, ELSE handcrafts every piece in its own private Istanbul-based atelier at the highest standards of quality. The end result: a graceful yet striking look that feels as magnificent as it looks.

ELSE is today’s manifestation of a lasting family tradition of crafting lingerie accessories – a contemporary take on a rare vision of quality imagined decades ago. Ela Onur, the atelier’s founder, was raised amongst the artisans and designers of her family’s lingerie accessory business, so it was only natural for her to channel her refined vision and technical expertise into her own line – ELSE.

Meticulously involved in the design and production of each piece, Ela ensures the quality, detailing and integrity of every garment. For Ela’s ultimate goal and main focus is to share her passion and inspiration with the most important part of her business – ELSE customers.

On behalf of the entire ELSE team, we hope you enjoy our work!